The course aims to equip students with in-depth knowledge about the fundamentals of the energy market, trade, demand and services. It is fundamental to understand why price continues to be a strong signal for managing energy demand and market. The discourse on demand and production now needs to be understood in the context of SDG 12, which addresses the question of sustainable production and consumption. So the course aims to cover the non-price incentives that can influence demand and why they are needed along with price incentives. It aims to cover the most recent trend in agent-based models, how to model the preferences of various socio-economic categories: households, industries, transport/mobility.